Alrosa Updates Clients On Traceability Solution & Sustainability

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Alrosa, the world’s largest producer of diamonds, has informed its long-term clients on its sustainability as well as its traceability program, a nano, non-invasive 3D laser marking applied to the atomic structure of diamonds that can be scanned in under a minute using Alrosa’s in-house developed scanning technology. Alongside information on the company’s efforts regarding ESG (Environmental, Social & Governance) commitments, the program will allow rough buyers to meet their clients’, retailers and consumers alike, demands on sustainability and provenance, Deputy CEO Evgeny Agureev said. “With all the current production concentrated in Russia…, we guarantee the origin of every crystal. Our state-of-the-art solutions, make this guarantee credible”.

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